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Company Profile
About Us History & Honors Key Strengths
Guangdong Xinbao Electrical Appliances Holdings Co., Ltd.

Guangdong Xinbao Electrical Appliances Holdings Co., Ltd. (hereafter referred to as Xinbao Holdings) was established in 1995. An A-share listed firm (stock code: 002705), Xinbao Holdings specializes in the development, design, manufacturing and sale of a full range of electrical products, including kitchen appliances, household appliances, baby and child appliances, pet appliances, refrigeration appliances, personal care appliances, commercial appliances, power/garden tools, and electrical components. Xinbao Holdings is headquartered in Shunde, Guangdong. The firm has over 30 subsidiary product companies and over 30,000 employees, of which 2,800 form the R&D team. The firm's revenue exceeded RMB 16.8 billion in 2024.

30+

product companies

30000+

staff

2800+

R&D staff

16.8+

billion revenue

Four Key Production Bases
Foshan Leliu Base
Foshan Leliu Base

Foshan Leliu Base

Foshan Xingtan Base
Foshan Xingtan Base

Foshan Xingtan Base

Anhui Chuzhou Base
Anhui Chuzhou Base

Anhui Chuzhou Base

Indonesian Production Base
Indonesian Production Base

Indonesian Production Base

A Full Suite of Services
Digital Chips
Motors
Electrical Components
Heating Cables
Injection Molding
Molds
Battery Packs
Paintwork
Metalware
Die-Casting
Printing
Ethos
Keep fighting and never give up

Xinbao Holdings' vibrant growth is rooted in its people's spirit of perseverance as they constantly strive to surpass themselves. They keep fighting and never give up.

Vision
To be a world-renowned and leading electrical appliance company

To be a world-renowned company

· To achieve global recognition for our international reach, manufacturing process, technological innovation, and branding;

· To collaborate with world-renowned brands and become a well-known international OEM/ODM for electrical appliances;

To be a leading company

· Innovative edge: To become a leader in China's electrical appliance industry;

Technical Edge

To meet first-class international standards for electrical appliances in areas such as energy-saving capabilities, industrial design, technical application, manufacturing process, key components, and research capabilities;

· Talent Edge: To have an excellent company structure and a large pool of exemplary talent.

Mission
Our mission to improve your quality of life never ends

· We provide our customers with quality products and excellent services;

· We provide our consumers with a diverse range of home appliance brands and help them realize their dream of a quality lifestyle. We constantly strive to improve our consumers' quality of life;

· We provide our employees with opportunities to showcase their talents and realize their ambitions. We support our employees as they grow together with the company;

· We abide by corporate rules and regulations and strive for win-win collaborations and shared growth with our partners;

· We pursue sustainable operations and growth and create greater value for our shareholders;

· We perform our corporate obligations, assume our corporate social responsibilities as well as promote social and community development.


Values
Quality, Innovation, Growth, Profit Sharing

· Quality:

Strive for product quality and create excellent products. Pay attention to the details to ensure the quality of our work.

· Innovation:

Challenge conventions. Experiment boldly with new ideas and methods. Always strive for more, better and more comprehensive solutions.

· Growth:

Provide employees with opportunities for career progression as employees reciprocate by driving company growth. Achieve shared growth with employees.

· Profit Sharing:

Share profits and realize growth for all.


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